>We met with Mike Jackson last week, former marketing chief at GM. He’s now with Sarkissian Mason, a hot interactive marketing shop based here in New York.
We spoke about the state of the American automotive industry and GM. He said that Detroit is going to have to go through a painful rebuilding process. When he predicted years ago that Toyota would sell at least 100,000 hybrids, many at GM scoffed. Now, they’re playing catch up. Mike is concerned that in the wake of the U.S. takeover, many of the “lifers” are still in place and nothing has changed.
One thought is to reconsider GM’s advertising spending – upwards of $40 million per month in traditional television and print – and think about more creative ways using digital media to attract consumers.
Thanks again, Mike, for dropping by.