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>With the random assortment of Jiffy Lubes, Midases, and Meinekes out there, how do you go about distinguishing yourself from the pack of franchised car care specialists?

Honest-1, a fledgling chain based out of Nevada, hit upon the idea of appealing to those who care about the planet. In accordance with this, not only have they given their shops an entire “green” makeover, they’ve also set up a program to help people with their own cars. Some elements of the program include:

– Re-refined oil
– Platinum spark plugs
– Nitrogen tire inflation
– Battery, anti-freeze, and oil recycling