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>The Ecopia line is the newest set of green tires from Bridgestone. The tires are made of 100% recycled materials and reduce rolling resistance by 36%-42% compared to traditional tires of the same size. This translates into a 4% fuel efficiency improvement for your car. According to Bridgestone, the tires can also be used for up to 65,000 miles, which means that you can expect increased fuel economy to not only pay back the price premium on the tires, but the entire initial cost as well –

It is funny how many green products have the words green, eco, utopia and environment somehow mashed in with the name. The greener the product the more eco words involved. Bridgestone’s next generation of green tires might be called something like Engreencotopia or Utogreencoment. Can’t wait.