>The new voice of Mercedes-Benz is Jon Hamm, the Golden Globe winning star of the hit series Mad Men. Hamm made his debut — or at least his voice — on the Academy Award Oscars show, in a commercial featuring the new Mercedes-Benz S400 Hybrid luxury sedan.
Here’s the TV commercial, in case you missed it on Oscar night:
The 2010 Mercedes-Benz 2010 S400 Hybrid luxury sedan is the world’s first production vehicle powered by sophisticated new lithium-ion battery technology that is more compact and more energy efficient than conventional batteries. Mercedes has a second hybrid model, the hybrid version of the ML SUV, plus three clean diesel BlueTEC models. And a fleet of vehicles powered by fuel cells is in the works.
Print versions of the green message — without Jon Hamm’s voice, of course — will be appearing in April issues of magazines, and in top newspapers on April 22, which is Earth Day.
Mercedes is spending piles of green to give us the green message on top TV shows, including ”American Idol,” “CSI Miami,” “Late Night with David Letterman,” “Law & Order SVU,” “Today” and “24.” Plus, such cable outlets as Bravo, CNN, Discovery, HGTV, National Geographic, USA and on ESPN’s “SportsCenter”.
Hamm’s new association with Mercedes-Benz could cost AMC’s Mad Men one of its major sponsors. For the last couple of seasons, Mercedes arch-rival BMW has been a primary sponsor of the hit show. Will it continue? I’m predicting no. I’m predicting Mercedes will replace BMW.
Guest Blogger: Evelyn Kanter