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> is pleased to announce a partnership with The Edison Awards.

The Edison Awards, recognized as one of America’s leading innovation awards, today announced that John Hendricks, Founder and Chairman of Discovery Communications, and Alan Mulally, President and CEO of Ford Motor Company, will be awarded the prestigious Edison Achievement Award® on April 5, 2011 in New York City. The distinction honors leaders who have made a significant and lasting contribution to innovation, marketing and human-centered design throughout their careers.

“The Edison Awards is a terrific opportunity for the emerging eco-friendly automotive aftermarket category.” said Bob Leonard, CEO of Green Automotive Alliance, LLC and publisher of, “there are many innovative products that can help drivers make their cars greener – today. We invite these innovators to participate in The Edison awards and nominate their brand.

Past Edison Achievement Award winners include CarMD, a hand-held device that plugs into any 1996 and newer vehicles’ dashboard to check for hidden problems in seconds.

The Edison Awards were established in 1987 to honor Thomas Edison’s wide-ranging contributions to technology and consumer products, as well as to inspire continued innovation in our country. The organization also recognizes new product and service innovations through its Edison Best New Product Awards® and Edison Green Awards®. Nominations are being accepted through December 10, 2010  at