Imagine this: you’re on your morning commute, you’re in your EV, your fellow motorist are in their hybrids, you’re all saving the environment, you’re all happy, you don’t even beep when that old lady on the right cuts you off (surely it was an accident!).
It’s a fantasy alright, and it’s gonna stay a fantasy for a long time. Why? People aren’t buying hybrids or EVs. According to a study by J.D. Power & Associates, they will make up only 7.3% of car sales by 2020. If you find this number surprisingly low, it’s because hybrid and EV proponents produced seriously inflated sales estimates.
Niesen-Renault CEO, Carlos Ghosn, predicted that EVs alone would constitute 10% of the market by 2020. Green cars just aren’t that hot of an item yet.
John Humphrey, Sr. VP of J.D. Power, makes a dismal forecast of their future, “Consumers will ultimately decide whether these vehicles are commercially successful or not… we don’t anticipate a mass migration to green vehicles in the coming decade.” On average, hybrids and EVs cost $5,000 more than regular passenger cars. 50% of U.S. consumers considering buying hybrids reported loss of interest after seeing the price. Talk about sticker shock.