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Over the years, corporate social responsibility has evolved beyond simply writing a check to a charitable foundation and then publicizing these philanthropic efforts. As major corporations around the world are increasingly reporting that corporate social responsibility is essential to their business, many are looking to cause-related marketing programs as a way to enhance brand or attract new customers. Leading businesses are recognizing that linking a cause related initiative directly to a brand — in a relevant and authentic way – can be a win-win for both the for- and non-profit organizations that are partnering.

Read the entire article at the SB’11 blog
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