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20 cab drivers are to be trained in fuel efficiency and then monitored over a four-week period – with their progress broadcast throughout the challenge via a real-time feed as part of a nationwide awareness campaign.

Motorists and the eco conscious can see how the Shell cabbies are faring via an online hub. Ongoing updates and eco-driving tips will be posted via Twitter, too: @smartercabbies.

Shell is running the ‘Shell Smarter Drivers’ challenge, in collaboration with the Royal Society for the encouragement of Arts, to help show the public how easy it is to make small changes and save fuel.

The target is for the cab drivers to improve their fuel economy by 10%.

Read the entire article at: MSN Cars

Earthgarage – Greener Car. Fatter Wallet.