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Hitchhiking is so yesterday. A San Francisco-based startup called Zimride is using the power of social media to connect drivers with people needing rides – saving people money, helping the environment and sometimes helping its customers make new friends.

“Zimriding is really fun,” says John Zimmer, the company’s co-founder and chief operating officer.”We’ve had people who have met a girlfriend or boyfriend, or found a new job.”

But is there really a business in car pooling, especially when it requires riding with a stranger?

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Earthgarage – Greener Car. Fatter Wallet.