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It looks like the “touch of neon” fad is going full blast. A new campaign by the Toronto Police Department, Do the Bright Thing, promotes pedestrian safety by encouraging people to wear reflective or bright-colored clothing when possible. The campaign aims to reduce accidents in pedestrian crosswalks as well as bicycle incidents.

Some are outraged at the idea because they feel as though the Police Service is blaming victims when it comes to traffic fatalities. One blogger and pedestrian activist refers to this as a “blame the victim campaign”, and criticizes the police for their lack of attention to the distracted and dangerous driving that seems to be the root cause of the problem. Would you wear this kind of clothing to promote pedestrian safety?

Read the full article here.


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